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Colour Merko brand palette
Merko brand
palette
Green
RGB 0 / 85 / 41
PMS
RAL
#005529
Green is our primary brand colour which differentiates us from our competitors and should always be present.
To communicate in various channels and ways, we use a spectrum of different greens.
Merko Green is a new colour in the Merko palette. It is fresh and warm, a bit darker than the current green, which makes it more premium.
Use it in marketing and brand materials for advertising purposes, especially on large-scale advertisements
Complimentary colours
To guide and clarify information,
we have complementary colours:
RGB 140 / 198 / 63
PMS 356 C
RAL 6029
#8cc63
RGB 244 / 242 / 239
PMS 2330 C
RAL 9018
Papyrus White
#f4f2ef
RGB 227 / 222 / 216
PMS 406 C
RAL 7038
Agate Grey
#e3ded8
Functionality colours
Merko Office Green is already familiar from Merko logo. It has a better contrast on white backgrounds, therefore use it in corporate, everyday work documents, materials and smaller formats (e.g. e-mail, letter templates, e-mail signature, reports, calendar etc). Black, white - to use in texts.
RGB 0 / 111 / 61
PMS 356 C
RAL 6029
#046F3D
RGB 35 / 31 / 32
#231f20
RGB 255 / 255 / 255
#FFFFFF
Celebratory colours
To use in order to enrich the existing colour palette in special and celebratory cases, to emphasize a really premium feeling. Gold and silver o be combined with the right green tone, usage depends very much on certain material and production technology.
Metallic
Merko Green equivalent colours in vinyl sticker series:
Avery Dennison 500 - 533EM, Forest Green Oracal Economy Cal - 613M, waldgrün, forest green
The right green tone for each application and design is marked by the design in this brandbook.