Kasutad veebilehitsejat, mida tootja enam ei uuenda. Palun vaheta veebilehitsejat või laadi turvaliseks internetikülastuseks ja meie veebilehe sisu õigesti nägemiseks alla uuem brauser:
Logo applications Advertisement
Outdoor advertisement - Merko image marketing
Use only one slogan, M-element & Merko logo.
Slogan can differentiate depending on the local
target market.
RGB 0 / 85 / 41
PMS
RAL
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Outdoor advertisement - Merko image marketing
Special solutions
The M Wave on outdoor ads can also be a reflector print or separately attached LED light, making it more visible and eye catching.
Recruitment advertisement
A5 format for recruitment ads with more text. Depending on a target group, use colourful or more neutral two-colour version.
Recruitment site - partner logos always in bottom
RGB 0 / 85 / 41
PMS
RAL
#005529
SoMe feed
Layouts for digital channels
Residential project advertisements
Outdoor
Large-scale outdoor advertisements - use eye-catching, emotional photos, in order to stand out. Aim is to create a feeling, rather than give an overview of future building.
Preferrably use development logo in the middle. In case of too light or very detailful background, where the logo does not stand out visually, use alternative logo position in the left upper corner.
General layout scheme:
Residential project advertisements
Outdoor, with info bubble
Place additional info bubble to the right edge of the advertisment.
Photo based ad with bubble. Use green bubble
so Merko brand is more present.
Use only short, informational text on the bubble.
Residential project
advertisements
Digital channels
Landscape banner layout logic
Portrait banner layout logic
RGB 0 / 85 / 41
PMS
RAL
#005529
SoMe feed - text area + photo
SoMe feed - photo based
Residential project
advertisements
Digital channels
If possible, prefer moving, dynamic / animated html5 banners
to static or plain changeable gifs.
How to structure square format.
RGB 0 / 85 / 41
PMS
RAL
#005529
Frames for animated html5 banner
Residential project advertisements Digital channels
RGB 0 / 85 / 41
PMS
RAL
#005529
If the layout is very narrow, use green section instead of a Bubble
If the layout is very narrow, use green section instead of a Bubble
Residential project advertisements Digital channels
If possible, prefer moving, dynamic / animated html5 banners
to static or plain changeable gifs.
How to structure square format.
Frames for animated html5 banner
Residential project advertisements Print channels
In print ad, use one photo over the page.
The biggest challenge is to combine text and photo so that the text is well readable, but the photo is yet well presented.
To bring out text use darkening layer on the photo if necessary. Slight shadow behind the text is also an option, to highlight the text.
On light photos, do not use darkening layer. Instead, set slight light extra background behind the main text if necessary.
Try to find visually “calm” interior photos or crop and position photo so that the text can be on calm background without lots of deta
Depending on the photo, the text and the M-vawe can be in different colours, because green colour on darker background is not well visible.
On print portrait formats, the logo under the M wave can be either in the middle or on the right corner of the layout. Prefer right corner logo position in magazines.