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Merko Visual Identity Guidelines
One Merko
WHY?
Our purpose
We create a better living environment.
We build into the future.
We are inspired by projects that improve life quality and influence the future. Homes and living environments we create as well as projects built for our clients will remain in Estonia, Latvia, Lithuania and Norway for years. We take great pride in our work and focus on quality, client needs, end result and social impact in order to contribute to the development of countries of our home markets.
WHAT?
What business are we in?
We construct buildings and
infrastructure and develop
real estate. We operate in
the Baltic countries and Norway
The heart of Merko is in construction. We have flexibility to implement various projects and capability to tackle complex challenges. We focus on areas that add value to our core business. In real estate develop ment we build quality homes for thousands of households in Tallinn, Tartu, Riga and Vilnius and create modern and high-quality living environments.
HOW?
Main operating principles of the group
We operate as one Merko.
- Each employee is an ambassador of Merko, everything we do influences our reputation – we follow common values and operating principles
- Cooperation and shared experience creates highest value for everyone
- We act according to Merko’s high standard
We see opportunities, act upon
them and have a long term view.
- We are entrepreneurial, identify opportunites and act before others
- Good preparation ensures better decisions and best execution
- We decide from long term perspective.
Our focus is on profitable growth.
- Our decisons are guided by long term financial results
- We are in close touch with the market
- We are in close touch with the market and our business and make quick adjustments as needed
COMMON VALUES
I am competent
I value quality, professionalism and cooperation. I continuously develop my knowledga and skills.
I keep my word
I give realistic promises and keep them. Best agreements are developed in good cooperation.
I care and take responsibility
My decisions are driven by business results and ethical standard. I develop sustainable, efficient and envirnomentaly friendly solutions.
I initiate and make it happen
I notice opportunities and take up challenges. Our commun result depends on me. I aim higher and drive to achieve more.
I look for new ideas
I am open minded to develop and implement pioneering solutions.
Logo
Our logotype is the main carrier of the Merko identity and is used as our guarantee.
Merko Green
Green is our primary brand colour which differentiates us from our competitors and should always be present.
Merko Green is a strong and trustwothy colour that supports our brand position and identity.
It represents Merko’s experience, but has gained more richness and depth compared to previous logo green. This helps to create a more premium and modern feeling.
Together with a spectra of vibrant accent colours it creates a lively, dynamic expression. And in combination with natural warm colours it signals a trendy, yet cosy expression.
Logo, symbol, wordmark
MERKO’s main visual identity element is the LOGO. The logo consists of a SYMBOL (a stylized letter M) with fixed proportions and position and WORDMARK.
Use: the full logo mainly for Merko corporate materials.
The symbol without the wordmark can be used for individual decorative cases where the informational aspect is not of main importance.
Use: SoMe profile images, on merch and in minimal keepsakes, like chest pin etc. On print materials, use with contrast colour Tag if necessary.
Use the wordmark where
the communication is clear and Merko brand is recognisable. For example outdoor ads, construction site branding etc.
Use: in residental and employer branding, also in merch.
Logo minimal size
Minimal logo width
56 px / 20 mm
Minimal symbol width
28 px / 10 mm
Minimal wordmark width
56 px / 20 mm