Merko’s largest sponsorship project is the Estonian Health Trails, launched in 2005 with Swedbank and Eesti Energia. The aim of the project is to renew and develop recreational and fitness trails in Estonia to make free outdoor exercise facilities available to as many people as possible all year round and to promote an active lifestyle. In 15 years, Eesti Terviserajad SA (Estonian Health Trails Foundation) has played a significant role in shaping and promoting people’s exercise habits through a network of recreational trails, events and active communication.
To emphasise the importance of regular exercise as a natural part of the daily routine and to promote indoor exercise, the foundation has developed the concept of an indoor health trail. In cooperation with various organisations, companies and schools, indoor trails have been built since 2015, which cleverly make use of stairs, corridors and courtyards. At the end of 2019, there were 75 indoor health trails in Estonia with more than 75,000 daily users in total. Estonian Public Broadcasting, the National Institute for Health Development, the Estonian Parliament, the Ministry of Defence, the Ministry of Economic Affairs and Communications, the Tax and Customs Board, the Estonian National Opera, the Estonian National Library, Swedbank, Eesti Energia, the Narva Vocational Training Centre and others have created indoor health trails in their buildings. A complete list can be found on the website https://terviserajad.ee/siseterviserajad/.
Between 2005 and 2019, the Estonian Health Trails Foundation has invested 5.1 million euros in the development of health trails with the support of its founders. The total investment made in the development of the Estonian health trail network from 2004 to 2019 (including investments from the state and local governments and EU subsidies) amounts to nearly 50 million euros.
- Beginning of the project: